Feast your eyes on these inspiring examples of restaurant web design. And once you have gorged yourself on the bounty of succulent screenshots, dig in for a second helping of digital goodness as we share with you a tasting menu of the latest trends and best practices in restaurant websites with our ‘Ultimate Guide’. So let’s dig in!
Table of Contents
1. Michi Ramen
Why it works: Super intuitive website layout, focused on what they offer. Love the ‘how to order’ section
2. Middle Child
Why it works: Cute animated/interactive logo, fast and lightweight (not to mention fun) website
3. Grasshopper
Why it works: Big bold texts, intuitive navigation, high-key photos create a delightful experience for the website
4. Block 16
Why it works: Well-invested in both photography and videography, stylish and personalized elements, very clear menu
5. Bavel
Why it works: The website is simple but it works quite well to push the brand, and wouldn’t love the moving camel below the page?
6. Michael Jordan’s Restaurant
Why it works: Beautiful sidebar and menu pop-out, important details easy to find, nice and easy reservations tool on site
https://michaeljordansrestaurant.com
7. Daniel
Why it works: The fully customized website is very much picturesque of the elegant and classy experience one might have when dining in.
8. Girl & The Goat
Why it works: The sidebar is what makes the website utterly unique and special. The menu is very friendly, too.
9. Chi Spacca
Why it works: Beautiful parallax effects on sections and design elements. Overall a very buttery experience
10. The American
Why it works: Fine dining with focus on interior meets an elegant website that gives you a taste of the experience they offer, aside from food
11. FIG
Why it works: Simple website design with style. There’s an overall slight grunge touch to elements including the typefaces used
12. Carmelina’s
Why it works: If you’re looking for a website the caters information beautifully, this is a good stop for you.
13. Phil Stefani Signature Restaurants
Why it works: Short and compact website but has it all, nice clear photography, clear and straightforward branding
https://stefanirestaurants.com
14. The Restaurant at Meadowood
Why it works: Minimal, dreamy, and mysterious, the website design creates an experience and mood like no other
https://www.therestaurantatmeadowood.com
15. Roister
Why it works: Oustanding hero section with welcome transitions, beautiful photography, classic illustrations
https://www.roisterrestaurant.com
16. Lawrence
Why it works: The website design creates a unique non-verbal experience that makes visitors easy to remember them
17. Wolfgang Puck
Why it works: Stunning landing page, use of unique icons on navigation, smooth effects especially the hover ones
18. Fog Harbor
Why it works: Beautiful and mouth-watering imagery, this menu-ish website is clean, intuitive, and informative.
19. Jean-Georges
Why it works: The very fact that everything you need (and want) is immediately available in this no-scroll website is just a great experience.
20. Ford Fry
Why it works: Strong display of personality, cartoonish illustrations and animations, focused on humor
21. Boca
Why it works: One can really fall in love with the video (both its contents, and how it’s presented) alone, showing how mouth-watering the dining experience can be.
https://www.bocacincinnati.com
22. The Bazaar
Why it works: Elegant black-themed website with gorgeous imagery, every page’s layout is done conscientiously
23. Minibar by Jose Andres
Why it works: To eat or to drink? The no-scroll website layout with tantalizing video clips make you wanna discover more right in their restaurant
https://www.minibarbyjoseandres.com
24. Santa Barbara Shellfish Company
Why it works: You’ll immediately know what they offer, and to make things even easier, their navigation only has 3 links!
25. Blackout
Why it works: The website design did a fantastic job and justice to the unusually cunning trend for dining
26. Alinea Restaurant
Why it works: A very stellar experience without the frills. Simple, elegant, classy.
https://www.alinearestaurant.com
27. Veggie Grill
Why it works: Clean, bright, airy, refreshing. Exactly what a veggie restaurant website should look and feel.
28. Marc Forgione
Why it works: Elegant grungy feel with the right blend of good photography and simplicity
29. Anton’s
Why it works: A neo-classical themed website with a good bunch of great imagery and easy to use navigation at the side
30. Pastaria
Why it works: Location is important for a restaurant, so they made the distinction clear in this website. Also love the floating navigation circle.
31. China Poblano
Why it works: Just a gorgeous mexican-themed website with bright catchy colors and stylish typography
32. Ruth’s Chris Steak House
Why it works: Steak houses usually has a signature feel, and this website brings it to life in a modern way. It’s nice to have a 360 virtual tour too.
33. Lawry’s Restaurants
Why it works: Gentle-moving slideshow, logos at the bottom to promote credibility and brand, big reservations button
34. Super Fat Rice Mart
Why it works: Personality and branding, you mean? How about that a retro-gaming feel (think Pacman) for a restaurant website?
35. Blackbird
Why it works: Simple but catchy animations, clearly stated opening hours and location, light and easy website
https://www.blackbirdatlanta.com
36. Francie
Why it works: It’s not everyday that we encounter a green website, but this emerald-themed design is both elegant and stunning
https://www.franciebrooklyn.com
37. Snooze – An AM Eatery
Why it works: Totally fond of the very cordial and delightful experience the website shows. Look at the video of happy people!
38. Dasher & Crank
Why it works: Love the playful graphics and the overall creamy theme of the website
https://www.dasherandcrank.com
39. Beetroot Market & Deli
Why it works: Colorful photography, seamless integration of online shopping, easy navigation
https://www.beetrootmarketanddeli.com
40. Le Coucou
Why it works: Minimalistic with style, particularly love the menu area where you get to choose between different meals in a day
The Ultimate Guide to Creating the Best Restaurant Website Design
A great restaurant website should be attractive and effective. Some designers get carried away by the visual aspect that a restaurant website carries. Others concentrate on creating a website that is simple and straight to the point. But, what should a great restaurant website design entail? It should blend in both the visual and the usefulness in one design.
A perfect restaurant website design will allow customers to find relevant information like menus, location, operating hours and contact information with ease and without any distraction. However, customers should also get to know what the restaurant is about, the quality of food and services offered through the design aspect of the restaurant’s website.
Dining out is an experience, and the experience begins with the restaurant website. Therefore, it is critical that the website of any restaurant should encourage visitors to visit the restaurant. Here are some key elements of a professional website.
- It should have professional photographs.
- The website should have a short and clear copy.
- You should easily access the restaurant’s location, contact information and hours of operation.
- The restaurant website should have social media buttons.
- It should have a platform for online reservations.
How to Create an Amazing Restaurant Menu Designs
Whether you like it or not, marketing is essential for every business. Therefore, it is important to let your marketing techniques play along with people’s psychology. Your restaurant website design should have at least some elements that would make visitors feel a certain way or take a particular action.
You can call it whatever you like—the power of manipulation or suggestion—but businesses are using techniques that can influence decision making. In fact, restaurants are the leading businesses known to use psychological strategies when designing their menus.
If a restaurant has a great menu design, it can enhance a great dining experience. This will help customers to make satisfying decisions and also stimulate their appetite.
A restaurant menu is only a list of dishes available, and it is also a great advertising tool that can communicate the identity of a restaurant and help increase profits.
When creating your restaurant website, you design your menu and display it for every visitor to check out what you offer. What visual strategies in your menu design do you use to create the most effective menu for your restaurant website? Read along to get more ideas on your perfect menu design.
Design Your Own Menu!
I know most people are wondering how they can create a menu. It is not complicated to create one. Canva is a simple online tool that can help you create an attractive menu. It gives you some templates to choose from. You only need to customize one then you good to go!
Create a strong first impression
Dinners tend to scan a menu in a few seconds, and they do it starting front to back. This means that a menu has a small impact on the customer’s decision. To stay on the game, you need to create a menu that can be easily scanned using clear section headings, easy to find dish titles and incorporate your best visual techniques.
Divide your menu into Logic Sections
Designing your menu is the key to having an effective menu. First and foremost study what your competitors’ menu looks like. It may sound easy, but a great menu design is more than a list of words printed on a paper. Unless it is professionally done, it will not bring any business.
Dividing your menu into different sections makes it easy for customers to choose what they want to have. You can do this by arranging your food on the menu into logic groups. You can have a section for breakfast, starters, desserts and main dishes.
Depending on the size of your restaurant, one or two columns will make your menu look attractive. Adding more columns can make it look like a newspaper classified which is not appealing to the eye.
Use attractive photos
If you choose to use photos on your menu, then they must be of high quality and professional. It may be costly to design such a menu, but still worth the hustle. The food images you choose to appear on your menu should create and combine pleasure, atmosphere and tantalizing urge. The appearance of the menu should make the customer want to buy your food.
Use images that are clear and attractive to highlight your best sellers/ money makers, and make them big for everyone to see. Remember, when people decide what they want to buy the look of the menu first attracts them. Most of the time the best looking menu wins most customers attention- the power of advertisement!
Choose Attractive Colors
We have seen that the appearance of your menu dictates how customers will buy your food. Therefore, choose your colors based on your target audience and also the theme of your restaurant.
Different colors schemes offer different physiological effect on the viewer. It is important to choose a color theme that will set the right mood of the restaurant and also draw the attention of the food you sell. The best Mexican restaurant website designs have a warm color scheme that helps attract more customers.
Have Clear Menu Descriptions
Make sure the description on your menu makes your guests want to taste your food. Don’t be afraid to explain what your dish is all about. You can also use ethnic names if need be to add some authentic flair. Adding a rare ingredient in your food will make your guest want to know more about it. This will give your server an opportunity to describe the dish in details and hopefully sell it.
You can make your menu unique by incorporating a local history of the menu item. For example, you can have ‘Maine Lobster roll’ on your menu. The item name sounds inviting regardless you are having it in Maine or somewhere else.
You now have your website and menu design in place. How do you make your website visible to your potential customers?
Next, we will look at how to go about local SEO to increase brand awareness and visibility.
Best Local SEO Tips for Restaurants to Increase Brand Visibility
The application of local SEO helps to position your restaurant to your potential customers on the search engines.
This guide will definitely increase your chances of ranking and also improve your local SEO! Every business owner craves to be on the top ranking in Google and Facebook. Therefore, local SEO is a necessity for every restaurant owner, and it determines whether your restaurant will succeed or not.
I am sure you have come across the best restaurant website in 2017 and wondered how the owners could stay on top of the game. Proper use of SEO is the key thing.
When it comes to local SEO, here are two things that you should not ignore;
- The number of customers accessing your restaurant using their mobile phones. This means your restaurant website should be mobile responsive.
- Nearly 50% of customers checking out your website on Google and checking whether it is available on Google. Therefore, it is necessary for you to have a Facebook page for your restaurant. Here are tactics to use to optimize your restaurant website.
1. Optimize your Website and its contents for Local SEO
The first that can do is to optimize the website and its contents. Most importantly you need to consider the audience needs other than just the search engines needs. To be on top of the search engines, you need to have strong and relevant titles and H2 tags.
Meta descriptions should also be clearly written telling the customers a glimpse of what you exactly you offer on your website.
Additionally, it is also essential to include your physical address along with your contact information. They should be visible for customers to see.
2. Use Google Places and Google +
Google places make it possible for your restaurant business to show in Google search and Google maps for physical location. Customers can find your address, operating hours and the contact information needed when placing the order.
Google + on the hand lets you communicate with customers and also respond to reviews they have left on Google. It creates a perfect communication channel to keep everyone updated.
3. Set up a Google Business Page
Google is the most used search engine. Listing your restaurant business on Google is wise. When listing your business, you will be allowed to create a 300-word post that has a photo, links for visitors to sign up or learn more.
You can use the post to announce special events or special offers. You can add links to your menu and a URL for reservations.
4. Make use of Online Citations
Online citations will help your restaurant to gain exposure. It is also a good source of traffic. You can list your restaurant with sites like Foursquare and yelp to get reasonable views and traffic. You will notice an increase in the number of enquires. I highly recommend that you claim your businesses and ensure your listing is;
- Contains up-to-date information
- It is complete with an appropriate image
- You respond to all reviews on time
5. Use other Sites for Traffic
In case your restaurant website is not ready; you can invest in other sites. First, visit websites that your customers visit when looking for recommendations. For example, you can use sites like TripAdvisor, Yelp or Zomato.
These sites appear on Google, and you can go ahead and build your business pages. They already have a large audience and traffic, therefore, can help build your business. Remember to add links to your social media profiles to give you more exposure and traffic to your pages. When many people check out your business pages on Google, the likelihood of it appearing on the search results.
6. Include your Restaurant Menu
Most customers love surprises, but they also love to know what to expect in a restaurant. They like to know what the food is like, the prices of the food or even decide on what to eat before arriving at the restaurant.
Do not overlook the menu feature as it can drive a considerable amount of traffic to your site. You can list your menu on third party websites. Make sure that all the information on the menu is up to date. The information should be consistent.
You have successfully set up your restaurant website and known how to apply local SEO to get traffic. But, how responsive is your website design? Next, I will take you through a guide for making a responsive restaurant design.
The Ultimate Guide to a Responsive Restaurant Website Design
Do you have an idea of what is the meaning of a responsive website design?
The online world is changing every minute. Many people have adapted using their smartphones and tablets to browse through the internet. There is a good chance that your customers may use their smartphone to check out for a place to dine after getting out of work.
Back then, business owners used to create two separate website for the companies- one for that is desktop responsive and another that is mobile responsive. Today, companies have the option to use a website design that is responsive.
Here, we will review what responsive design is and why it is beneficial to your restaurant business.
What is a responsive Restaurant Website Design?
Responsive restaurant designs are easily adapted for mobile devices. The user gets an exact experience on the mobile device as they could on their desktop.
Responsive website designs adjust to any screen size. Working with such a design will make you worry less about how your website appears on other devices. People will eventually find what they are looking for from your website regardless of the device they use. Here are the advantages of using a responsive design for your restaurant.
1. A single Website to Maintain
Using a responsive design lets, you maintain and manage a single website. Instead of maintaining a desktop design and a mobile device, it adopts any device that the users are using and gives them the same experience. Also, there are fewer design updates to worry about.
No matter what devices your visitors are using to access your site, a responsive design will adopt the device they are using. This will make the website functional and easy to navigate no matter the device used to access the site.
2. No Need to Create a Mobile App
Many people wonder if using an app for their business is the best option to sort out issues of a responsive website. After all, many smartphone users enjoy using mobile apps.
There are mixed reactions over using a mobile-friendly website and using mobile apps. Using mobile apps stands out over using mobile apps. Some people will not want to download an app to check out something from the website.
Also, a responsive website is way cheaper than developing and marketing an app. It may make sense for some companies to develop an app for their website, but a responsive website will always sort out your responsive problem.
Your customers are already used to your desktop experience and will also ant the same experience on their mobile devices. Your responsive mobile design should be similar to your desktop version.
3. Responsive Design is the Best for SEO and Social Sharing
A responsive website design helps improve your website’s SEO and Social Sharing Optimization. It is important for your website to be optimized in these two areas. This is because the search engines and social networks are responsible for bringing traffic to your site. This means potential customers will be on the door knocking!
Using a responsive website design will make your website to be completely optimized for search. Google endorses responsive designs for a mobile experience.
Nowadays, people are using their smartphones more than they are using their computers to browse social media sites. Social media attracts likes and shares and having a responsive website makes it easy for people to view your site right from their mobile devices.
If you follow the above tips, you will have a successful restaurant business. However, this is not enough. You need to think outside the box and think about how to bring more income. You can do catering to expand your business. Here, you will get to know everything you need to start a restaurant business.
A Guide to Restaurant Catering
Most restaurants have gone beyond their dining rooms to bring more business by catering. On-premise and off-premise catering have become increasingly common for many restaurants. Restaurants can increase their sales by catering private parties and large occasions like weddings and business conferences.
Restaurant catering can be categorized into two categories.
- On-premises catering- Customers visit the restaurant for a special party.
- Off-premises catering- The restaurant arranges and takes food to the customer, either at their home or the place they are holding their occasion.
Restaurant catering includes;
- Wedding Parties
- Birthday Parties
- Anniversary Parties
- Holiday Gatherings
- Business Gatherings
- Luncheons
Restaurant Catering Menu
You can design a restaurant menu whichever way you want. It can be simple or as elaborate as you want it to be. Catered functions can be either plated meals or buffets.
The catering menu should be flexible like that of a regular dining room menu. You cannot offer everything as your dining menu since some food will not hold up for a long time that catered food is required to.
Make sure to do your homework before pricing your catering menu. It is also necessary sure to find out how much other caterers charge for catered events. Make sure also to visit your grocery store to get a clue on what they charge their party platters.
Restaurant Catering Fees
Restaurant catering for big events takes up much time than just an ordinary meal in the dining room. You need to cover all the costs that are involved during the catering. Avoid adding so many costs so that customers do not feel like you are trying to extort some money from them. Also, know what your close competitions are charging before making up your mind. The fees to charge include;
- Room Fees
- Clean-up Fees
- Dance Floor Fees
- Bartender Fees
- Delivery Fees
You can also have a time limit for the use of your facility and after that charge an hourly charge for any extra time. If you decide you decide to combine catering services with your regular services, make sure you are staffed at both venues.
Rules of Restaurant Catering
Before preparing for a catering service in your restaurant, you should strictly follow the below rules.
- Headcount
- Time Limits
- Proper Organization
Daily operations of a restaurant require tremendous organizational skills. The same case applies to catering. You need to prepare for serving large meals at one time, pouring champagnes, cake cutting and overseeing the bar.
Planning a Catered Event
When planning for a catered event, you need to know exactly what your customers need. You must be able to answer the questions they ask you about the restaurant. Some of the questions include;
- What is the experience of the chef and what is their style of cooking?
- Do you have any health inspection reports?
- Do you have enough staff?
When you cater a function in your restaurant, you can clearly know your strengths and also improve on your weaknesses. Catering is a great idea to boost sales and also improve your advertisement by word of mouth.
You should aim at having the best food website design that allows online ordering from your customers. Next, we will check out the importance of integrating a system that will allow your customers to right from their homes.
Boost Sales and Customer Loyalty with Online Ordering
Did you know that having a website with an online ordering system helps increase sales and the number of customers in general? Many restaurants have partnered with creators of online ordering systems on the web. Here are things your restaurant will need for an online ordering integration.
- The online ordering system should seamlessly integrate with your restaurant website design
- Accept credit cards and make it easy for customers to save their information for easy repeat ordering.
- Advance ordering
- Have delivery zones- places customers can pick-up their orders during set aside days and time
- Include delivery fees
- Coupons
- Tips
- Facebook online ordering menu
- Customer feedback surveys
- Use a tool for marketing. For example, MailChimp.
Always have professional help on the stand by to help customers whenever they are stuck when placing their orders. When you do the above, you will up and running and taking in thousands of orders.
Reasons for Having an Online Ordering System for Your Restaurant
Are you still convinced that an online ordering system for your restaurant can create a great experience for your customers? Here are some reasons why an ordering platform for restaurant matters.
1. Convenience
Customers are always busy and waiting for their food is the last thing they would want after a long day at work. With many responsibilities waiting for them, what customers always want is to get food at their convenience.
How can restaurants create such an experience for their customers?
With online ordering, customers can place their orders from the comfort of their homes. Once done, they get to choose their pick-up location or even at their doorsteps!
On the other hand, restaurants step-up and prepare the food for their customers based on the collection time while still serving their dine-in customers.
2. Location of the Restaurant is not an Issue
Customers can order from any restaurant even if it is out of town as long as they can deliver to your doorstep or have a close pick-up location at your area. It doesn’t matter whether the restaurant has great food, being inaccessible is a big turn off to many customers.
If you have lost out to your competition due to the location of your restaurant, you can still improve your game by providing an online ordering system.
3. Getting Exactly What You Ordered
Nothing is frustrating like opening your to-go container and finding something totally different. Sadly, this happens most of the time. The customer may have been inaudible, or some staff might be just clumsy and keyed it wrong.
Online Ordering takes out the element of human error. This is why most customers love it! The ordering interface is user-friendly and allows customers to view their entire online menu including any running promotions and combos.
4. Payment is Never a Hustle
Many restaurants have different payment methods, and it would be a shame if your restaurant is only stuck to cash transactions. The online ordering system may allow customers to pay using their credit card or may order via their PayPal accounts.
5. Avoid Peak-hour Crowd
Lunch and dinner times are the most hectic times for any restaurant. It is almost impossible to get a table at this time. An online ordering platform can be of great help to help your customers beat the peak hour crowd. How? You can order your dinner and have a home delivery preventing you from worrying about getting a table. Simple as that!
You can also place your orders earlier. This, therefore, means that they will be ready when you need them. It is also possible to place the order several days before.
Conclusion
Creating an effective website is never a simple task. It may require you to hire a website design professional to do it for you. I know you have seen restaurants online that have been categorized to have the best restaurant web design 2018. This is because they have followed and used a similar guide to what we have here. A great restaurant web design will make your restaurant website attractive and effective. Remember, how your website looks translates to the amount of business you will have.