In moving company website design, it’s important to have a strong sense of what your potential customers or clients are looking for. This blog post will give you the inspiration and best practices needed to create an effective website design for your moving business. We’ll walk through some moving company websites as examples of how they use color, typography, and images to convey the moving industry in different ways. This can serve as a starting point for any business or company looking to improve its online presence in digital marketing!
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Moving Company Website Design Inspiration
1. CareMore Moving and Storage
Design Highlights: CareMore Moving and Storage show strong branding, professional and clean moving and storage company website with genuine customer feedback from Yelp. The web design uses professional photography of their team and moving business. The color palette is limited to blues, whites, and grays, giving the site a clean look. The contact phone number is always visible and the free instant quote offer is bold and upfront.
2. San Francisco Moving
Design Highlights: This moving company has a bold value proposition in the hero section. A form and an eye-catching CTA button are located above the fold. Bold colors and imagery are used throughout the site. The moving company’s website has a clean feel to it, with the navigation and footer being kept simple for potential customers.
3. Corrib Moving and Storage
Design Highlights: Corrib Moving and Storage conveys a warm atmosphere with bright colors and playful graphics. Their telephone number and free estimate CTA are always visible at the header which persuades more customers and clients to make contact. Their moving company website design is simple and easy to use.
moving company website design inspiration
4. Bekins
Design Highlights: They used an impressive video featuring Bekins’ moving crew in proper uniform that shows their expertise in the industry. On top of every page, the contact number and Find a Local Agent feature are always visible from prospective customers. Their web design content on moving guides and detailed information is fairly organized. They use moving images for their blog posts which creates a sense of familiarity from visitors.
5. Pure Moving
Design Highlights: By utilizing photographs with their actual crew in uniforms and custom-produced films, Pure Moving improved their web design by making it more personal. While the client logo design and testimonials lend credibility to the site, images from their moving crew capturing the work they do give an idea of what their company’s expertise is all about. Their web design is mobile responsive and has engaging content.
6. Graebel
Design Highlights: The company website design of Graebel used high-resolution photographs with bright and cheerful colors that set it apart from other moving companies. The site also includes video testimonials from actual customers or clients and unique inner pages. Their moving company website design includes a moving quote calculator and blog page. Graebel’s moving business uses its Pinterest account as another avenue of marketing towards potential customers and clients.
7. Flat Rate Movers
Design Highlights: The branding of Flat Rate Movers was established through the images on this moving company website. The quote form and phone number on this site are easily accessible above the fold. The moving images used on this website give the feel that customers are in good hands. This moving company website is simple, easy to navigate and understand, and has all of the necessary information for potential customers and visitors. The homepage also includes social proof in the form of news and social initiatives.
top moving company website design
8. Imperial Movers
Design Highlights: The site is well-designed, with a clean overall appearance. With on-scroll animations and mouse-over effects, this moving company website design used a nice color palette and fantastic visuals to create an attractive design. Their website design is mobile responsive and has an interesting parallax scrolling effect on their blog page, as well as an easy-to-use quote form. Imperial Movers also uses its social media accounts for the online marketing of its moving business.
https://www.imperialmovers.com
9. Esquire Moving Boston – New York
Design Highlights: The moving company website is simple but incorporates a variety of on-brand images that gives a professional appeal that would easily convert visitors into customers. This industry website design also includes social proof by using testimonials from actual customers. Their moving company website design has a footer menu for navigation with links to all of its online platforms (social media accounts). There is a nice gallery of previous work and a dedicated page for achievements and awards that proves their quality service and expertise.
https://www.esquiremoving.com/boston-new-york-moving
10. Pronto Moving and Delivery
Design Highlights: A professional and clean-looking website design with adequate white space and content to provide information about their business and company services to visitors and prospective customers. To enhance the branding, they use a consistent color palette and attractive design. Their moving company website design is also mobile-friendly.
https://prontomovinganddelivery.com
Effective Features and Design Functions in a Moving Company Website
1. Focus on Conversion – Ability to Get Leads and Close Sales
The most important function or purpose of a moving company website is its ability to get leads and close sales. The best way to get leads is to use quote forms. Forms should be present on pages. A CTA (call to action) button that leads to a more robust form is also effective.
2. Mobile Responsive Design
More than fifty percent (>50%) of internet viewers are using mobile devices because of convenience and portability. A mobile responsive website adapts to any screen size to properly display the contents of your website. There are several online tools you can use to check this.
3. Search Engine Optimized
The most beautiful website becomes useless if it cannot be found by prospective customers. A well-designed and developed website with SEO (search engine optimization) will help move company websites to appear on the top sections/pages of search results.
4. Engaging Content
Well-crafted moving company websites entice engagement to convert visitors into clients. This is achieved by using an engaging user experience and properly placing call-to-action buttons, links, and contact numbers.
5. Social Proof – Testimonials, Association Membership and Awards
Most prospective customers of moving companies rely on word of mouth and recommendations from others. The moving industry relies on quality service and trustworthiness. This can be achieved by displaying social proof on a moving company’s website page.
moving company website design best practices
6. Free Estimate Offers / Quotes Using Virtual Tools
Advancements in technology have enabled video chat to be available to anyone with a smartphone and an internet connection. A moving company can provide a very close estimate for a moving job by using a convenient video survey. This not only provides a moving quote but also gives the customer an idea of what to expect from the moving process.
7. Visible Contact Information / Chat Function
It is a good practice for service-oriented businesses to always have contact numbers visible on their page. Typically placed at the top right and the page footer or somewhere near a contact form. A chatbot can also be utilized as a means to have a direct engagement with prospective clients.
8. Use of High Quality and Actual Photos and Videos of Crew
High-quality videos and images of the actual moving team, their fleet, and equipment convey a sense of trustworthiness to prospective clients. It also enhances a website by giving it that personalized touch that is missing from moving company websites that use stock photos.
Benefits of Having an Effective Moving Company Website
1. Increased Sales – Maximized ROI
A moving company website provides more bang for your buck. You just need to set it up right once and with little maintenance, your website promotes your services to thousands of prospective clients. A website is always accessible as compared to print media, radio, and tv ads, and is greatly cheaper in the long run.
2. Adds Credibility and a Good First Impression
A professionally built moving website by an experienced web designer adds credibility to a moving company. By displaying information about your team publicly coupled with social proof means you are a legit moving services company. This can be further reinforced by using actual photos and videos, by displaying awards and membership to accredited and trusted organizations such as BBB, Yelp, AngiesList, and more.
3. A Website as a Means to Educate Customers
Easily updateable website content like videos, blog articles, FAQ pages, service pages provides information that helps in educating customers about the moving industry and your business specifically. Customers will learn about the intricacies in the moving industry and through this, you can set your company apart from other moving companies by providing unique and specialized content.
4. Expands Your Company’s Visibility
A website is viewable twenty-four hours a day seven days a week (24/7). A prospective client can learn about your services and your company at any time and from anywhere. Websites also help in communication i.e. you can send emails and newsletters to clients/subscribers about changes in your company, new services, and other important updates.
5. A Means to Showcase Your Capability
A professionally built moving company website can enable you to highlight your services and show what makes you better than other companies. This can be achieved by utilizing high-quality images and videos, curated and up-to-date content, and other means.
best practices of moving company websites
6. Ability to Compete With Big Companies Using SEO
Having a prominent position in search results through SEO (search engine optimization) can enable small moving companies to compete with big companies in the industry. When backed by a professionally designed and developed website, your website can rank higher in search results. Thus giving you more chances of acquiring new leads.
7. Improve Customer Service and Save Time
A website allows customers to communicate with you to learn more about services and offerings. Autoresponders, chatbots, and online forms like a quote form or an estimate form can process customer requests. The availability of FAQ pages and organized content can assist new customers in making the best-informed decision.
8. A Website Builds Your Business
Websites give you a platform to showcase your expertise and experience. It is also a way to share your story, your values, and your ideals. Websites of companies are used not only to get clients but also to find people to help you run your business.
Conclusion
Having a website and being online is a matter of survival. It is clear that having a website in this day and age has become a requirement and could mean having a profitable business or not.
We can say that everyone has a website these days but the question is are you making a profit from your website? What you need is an effective moving company website design that can increase your sales, get more leads, add to your credibility, expand your company’s visibility, improve customer services, and build your business.
Free Custom Mockup Offer
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